![]() When we get a virtual ‘pat-on-the-back’ from a like or share, the chemical dopamine is released into our brain which makes us happy. In Maslow’s hierarchy of needs, love and belonging come right after physiological needs and safety. We do this because human beings want validation. When we create content or upload to social media, most of us do not upload content for ourselves, we do it for our followers, because we want likes, shares and comments. It isn’t just the algorithms that are creating the echo chamber, we are also guilty of perpetuating it. We are all contributing to the echo chamber (But we could at least still see other newspapers or change stations and be aware of another point of view.) But now, with 68% of Americans using social media for their sole source of news, the echo chamber is more dangerous than ever. It is nothing new for us to see content based on what we want to see, we have been buying newspapers and watching news stations based on our political ideas for some time. Twitter, Facebook, LinkedIn & Instagram all show you content based on your likes and dislikes, your browsing and buying behaviour and the likes and dislikes of your friends, followers and connections. The echo chamber is out there whether you believe in it, like it or not. The echo chamber is an environment in which a person encounters only beliefs or opinions that coincide with their own, so that their existing views are reinforced and alternative ideas are not considered. What it is and how it could affect us in the future… What is the echo chamber? How could I and they, have got it so wrong?ĭon’t worry, this is not an article about Brexit, it is about the echo chamber. Because if we don’t, there could be dire consequences for the world… I woke up on the morning of the 24th June 2016 and I could not believe my ears…Īlmost every one of my friends and connections on social media as well as my news feeds and apps were certain that The UK would vote to remain in the EU. ![]()
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